Vital Signs — Wednesday, October 21, 2026

"Difficulties strengthen the mind, as labor does the body." — Seneca, Letters to Lucilius

(A rough day at the clinic builds the same muscle as a rough workout: resilience.)

Editor's Pick

By the Numbers

  • (1.3)% — year-over-year change in U.S. same-store clinical visits in Q2 2026, the third straight year of declines, per IDEXX filings compiled by VetValue — takeaway: if your visit count is flat, you're already beating the market; growth now comes from what happens inside each visit, especially diagnostics.

In the Journals

The Business End

  • Veterinary Industry Trends: Fewer Visits, Bigger Tickets — Mining ~950 SEC filings, VetValue finds the visits being lost are mostly wellness, while Zoetis says price increases that outpaced inflation are making owners "more selective" — their prescription: grow revenue per visit through diagnostics, senior care plans, and wellness enrollment instead of annual fee hikes.

The Fine Print

  • Washington Ruling Examines Veterinary Liability Outside the Clinic — A Washington appeals court ruled that the absence of a VCPR doesn't automatically defeat a veterinary-negligence claim when a vet used veterinary training and prescription drugs on someone else's animals — a caution flag for any vet treating animals outside a formal client relationship.

The Feel-Good Finish

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