Vital Signs — Saturday, October 31, 2026

"It is not because things are difficult that we do not dare; it is because we do not dare that they are difficult." — Seneca, Letters to Lucilius

A useful nudge for the hard conversation you've been putting off — the difficulty usually shrinks once you start.

Editor's Pick

  • FDA's latest warning about a raw pet food maker follows years of contamination findings and a federal lawsuit — The FDA's October 26 warning on two lots of Darwin's Natural Selections Chicken Recipe for Cats, which tested positive for Salmonella after two cats fell ill, caps a yearslong record of recalls, illness reports, and a federal lawsuit seeking to stop the raw pet food maker. Why it matters: the food carries no expiration date and may still be sitting in clients' freezers, so a quick heads-up to raw-feeding clients is worth more than another round of "we told you so."

By the Numbers

  • 81% — the share of veterinarians in a recent AVMA survey who say clients are more sensitive to costs than just a few years ago, leading to fewer visits and more declined care. Takeaway: cost conversations aren't an awkward add-on anymore — they're part of the appointment, and practices that lead with options keep more patients on plan.

In the Journals

AI Watch

  • How Can Veterinary Practices Implement AI More Effectively? — Drawing on the Digitail/AAHA survey of 1,730 professionals (83.7% now use AI, up from 39.2% in 2024), the piece lays out four practical steps — name someone in charge, set written guidelines, evaluate tools formally, and redesign workflows — noting that 47% of practices still have no AI plan and nearly a third lack all four basic supports.

The Business End

The Feel-Good Finish

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